For entrepreneurs and business owners

Success that feels as good as it looks

I help you change what is running underneath your business, your health and your relationships, so you can keep growing and actually enjoy it.

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Where does it show up for you? ↓ WealthYour income keeps coming back to the same level, however hard you push. HealthYou run on stress, call it drive, and never fully switch off. RelationshipsYou are at home, but your head is somewhere else.

Derek Elder, smiling, pointing to his temples

Why nothing has fully clicked

You have built a lot. The business, the team, maybe the house and the car. From the outside, it looks like it is working.

But the same things keep happening. The income comes back to the same place. You lie awake running through tomorrow. You are at the dinner table, and your head is somewhere else entirely.

You have done the coaches, the courses, the books and the morning routines. Everything you tried worked on what you do. None of it touched who you think you are. Willpower can override a habit for a while. It cannot override an identity.

Wealth

Your income keeps returning to the same level, however hard you push. You undercharge, discount before anyone asks and put off the things that would actually move you forward, because being seen feels like a risk.
Health

You run on stress and call it drive. You never fully switch off, your sleep pays for it, and the habits you know would help never quite stick. Underneath it all sits that anxious, not-enough feeling.
Relationships

You are at home, but you are not really there. You snap over small things, say yes when you mean no, and feel further from the people you love than you would like to admit.

It is the same programme running in every area of your life. Change it at the root, and all three shift.

Your outer world follows your inner world.

When what’s within is renewed, how you work, how you live and how you love all change with it.

Derek, in a kilt, walking beside his Mum in her wheelchair

My story

The work I do is the work I needed

Seventeen days after I signed up with my first business coach, my Mum passed away. She was 39. I was 19.

I had three younger siblings relying on me, so I kept going, and the business became the one thing I felt I could control. I put over thirty thousand pounds into coaches, courses and books. I knew exactly what to do, and every time I got close to something that mattered, something quietly pulled me back.

When I trained in NLP and hypnosis and turned the work on myself, I found what was running underneath. A part of me had decided that getting everything I wanted would mean my Mum was not here to see it. It felt safer never to get there than to get there without her.

Once that was gone, it wasn't only the business that changed. I found real peace, I became a better partner and a better brother, and I could finally enjoy what I had built.

In February 2027 I become a dad, and it has shown me what really matters. I don't want to be the dad who is in the room but somewhere else in his head. That is why I care about how your life feels, not just how it looks.

Read my full story

How I work

The Rewire Code™ is my four phase process. It brings together hypnosis, NLP and coaching to change what is running underneath, at the root, so the change shows up in your business, your health and your relationships.

Hypnosis

Works directly with the subconscious, where your beliefs and patterns are held.
NLP

Practical tools for changing how you think and respond in the moment.
Coaching

Keeps you moving and accountable in your work, your health and at home.

How The Rewire Code works

What clients say

“Within twenty minutes of working with Derek, we uncovered something I'd never spoken to anyone about, not once, in twenty years. I knew exactly what I needed to do in my business, I just couldn't explain why I wasn't doing it. But it's ridiculous to me, how quickly that came up.”

Stephen AI Growth Consultant

“I'd done other work in the past, but it was never moving me forward. This has been the switch I actually needed. I'm not overthinking, or procrastinating anymore, I'm just doing it.”

Rhyanna Property Sourcer

“What surprised me most was how quickly it can change. After our very first call, I felt really, really good, almost instantly. The self-doubt is gone and I've been able to separate what's actually in my control from what isn't. I'm trading with zero resistance.”